Because The Internet Is Serious Business
Monday, August 23, 2010 at 05:36PM This entire post is an annoyed rant, and as such is not edited or spell checked.
I wrote an article last night that had a wonderful fucking headline: Kindle Outselling iBooks 60 To 1. Needless to say, controversy ensued. The post hit Techmeme, and was picked up by TechCrunch, AllThingsD, SAI, among others. I didn't expect it to perform at that level, I was just excited by the premise and the data that I had found.
I'm a fucking idiot for new media, and to hear the numbers that I used in the article was fucking great. Hard data in the publishing world is hard to come by. In short, to save you the time, J. A. Konrath (more on him later), has put a good number of his books that were in print up on the Kindle store and is making a fucking killing. He pointed out that on iBooks he moves 100 books a month, compared to 6,000 on Kindle. 6,000 on Kindle for books that are often largely in print is pretty damn impressive. He has more than 2 dozen books up online across the various platforms, meaning that he has a large, distributed library of titles to extrapolate from.
Fast foward to this guy, who in an apparent state of boredom or unemployment decided to take me to task on the article, because, and maybe you already knew it, I am a flaming idiot tool. We'll see. I'm going to dissect his post one bit at a time. You decide who is right. Let's go:
Alex Wilhelm, writing for The Next Web:
If you follow the ebook market you were likely stunned this June when Steve Jobs claimed to have captured 22% of the electronic book market overnight with the release of iBooks and iPad. Many of us who watch this market with careful eyes were leery of the numbers that Jobs was tossing around, they sounded too good to be true.
- If you “follow the ebook market” you’re a fucking dork. Yeah. I said it, and I’m not sorry I said it.
- Assuming you’re a fucking dork, were you really “stunned” by Jobs’s claim? Did your mouth literally hang wide open, as you stared blankly at the words that you could not bring yourself to believe? Was it like a punch to the gut?
- Steve Jobs did not make that claim, and if you think he did, you’re not following the ebook market very closely. Dork status: Revoked.
Alright, off the bat, he is a little ad hominem, but so am I, so I'll let it slide. Yes, I am a massive fucking dork for media. We can move on now. Yes, I was actually stunned when the 22% number came up. I talked to colleagues, friends, and publishers about it. We were all shocked at the number. My mouth was probably not agape per se, but it may have been slightly loose. Perhaps.
Now, you will note that the guy, I don't remember his name nor do I care enough to go look it up, says that Jobs "did not make that claim [the 22% number]." He is almost half right, Steve actually did something far more insidious, and far more Apple. I am going to assume that guy (we'll just call him that ) does not know (or care) how Apple PR works. But first, let's get to what guy says next:
How do I know Steve Jobs didn’t make the claim? An investigation? A Google search? Did I call Steve Jobs up, because I can do that, and ask him?
No, no, no. I only call Steve as a last resort. I didn’t even have to do any of the work myself. Before I copied and pasted the little snippet from TNW’s article, the word “claim” was a “hyperlink” to this Gravitational Pull article:
What Steve Jobs actually said about iBooks market share
As you might have guessed, the word “actually” (which I helpfully emphasized) is a hint that there’s something more to the story. The “something more” was this:
I’ve got a few stats today for you. In the first 65 days, users have downloaded over 5 million books and that is about two and half books per iPad which is terrific. The other interesting thing is the five of the six biggest publishers in the US who have their books on the iBookstore tell us that the share of ebooks now that are going through the iBookstore now is about 22 percent. So iBooks market share now of ebooks from five of these six major publishers is up to 22 percent in just about 8 weeks. And, as we ship more iPads, that number is just going to keep going up and up and up and we’re really thrilled with it.
So, what Steve Jobs “claimed” was merely what he was told by the five biggest publishers who publish on the iBooks platform. The 22% figure is not a reflection of the “total ebook market” and it wasn’t pulled out of Jobs’s ass—it’s a reflection of the sales of those specific publishers.
Yes, I’m aware that a slide from Jobs’s presentation caused some initial confusion, because it read “22% share of total ebook sales” but the entire point of the Gravitational Pull article was to provide context for that slide via the actual words that came out of Jobs’s mouth. Apple doesn’t provide a live feed of its events, so getting a transcript took some time. Time which was used by many in the blog-o-press to flip the fuck out.
The naivete here is so thick it looks like the buttered bread of a fat fuck. The slide in question is this:

This is what Jobs actually did. First he launched iBooks and sold a good number of books out of the gate to curious new iPad owners. Then, to spin the numbers as hard as he could, he half lied. The slide is damn specific: we own 22% of eBooks sales. But while that slide was up, Steve went droning on about what he actually meant, only 22% of books from certain publishers, etc, etc.
Classic Apple. Make a huge claim that will be headline fodder, and then hide in the small print that really covers their asses legally. So what did Jobs say? He said two things: 1) We own 22% of the eBook market, and 2) We don't. Aww, that's a bitch, right? Not really if you know how Apple runs its press. I am right: Jobs did claim to own 22% of the eBook market, the photographic evidence is right there. Guy is also partially right, Jobs did say something else about controlling 22% of the eBook sales from 5 of the top 6 publishing houses.
Anyway, back to guy:
Why is it, then, that TNW is trotting out an author who self publishes (one guy whose name is not A. Nick Dotal, alas) to somehow prove false a claim Apple never actually made, even while linking to an article which proves he never made the claim?
Because they can, and no one will call them on it. Because the internet sucks.
You are an apparent idiot, guy, just so you know. Konrath has sold hundreds of thousands of paperback books via a large publishing house. You missed the *whole* fucking point. Konrath has taken the eBook side of his writing career into his own hands, so he has all the fucking numbers for THIRTY EIGHT books in Kindle, iBooks etc and is willing to share. You find better data than that, it's hard to come by. And people do call us on shit, every fucking day. If anyone gave a shit about what you thought or wrote, you would understand how it works. No one does, so you don't. I am not blaming you, just laughing at you.
Was my data perfect? No. I admit that. The headline probably should have been toned down some, but at the time I ran with it. I'm not worried about that at all. The last bit of guy's post:
On the other hand, the article is written by the kind of guy who would end on something like this:
So much for iPad killing Kindle. I called it.
Way to go, Nostradamus. Where can everyone else get a crystal ball that peers into the obvious?
At any rate: The iPad hasn’t even finished mashing the buttons on the fatality it’s laying down on netbooks and as everyone who follows the technology mortal combat circuit knows, killing things is an art, not a race.
“Get over here!”
Again, this guy is an idiot. It has been obvious that the Kindle is doing fine? Oh look, I did a quick Google search and found just a few different articles here in a row that claim that iPad will kill Kindle. Let's see, the NYT, PCMag, GigaOm, and a whole fucking host of others. I am one of the few people in tech who has thought since day one that the Kindle was going to win. That is why the claim of Jobs that "22% share of total ebooks sales" belonging to Apple was so interesting, which is why I was shocked, which is why when I got my hands on Konrath's numbers I was excited.
Get over here? Here I am you fucking idiot.




